Twitter and Politics

I attended an excellent presentation today at UNF. The presentation discussed the power Twitter has on politics, and from what I learned, Twitter has a LOT of power. Politicians have learned how to use Twitter to maintain a relationship with their devout followers, explain their political goals, and suggest articles for their followers to read.
The 140 character limit on Twitter has actually given politicians many advantages. The limit requires the tweeter to write clear, concise and to the point messages. This is an advantage. When writing on social media, it's easy to lose followers in long and jumbled messages. The 140 character limit allows politicians to share links. The link can fully explain their opinions, or give more detail about their tweet.
To my surprise, politicians use Twitter often. One girl in the audience claimed she had a conversation with a mayor on Twitter. Politicians focus their attention on influencers. Influencers in social media gain authority through their knowledge, experience, and writings on particular topics. By ensuring the influencer's happiness, politicians can reach their followers and the world of social media fully opens up.