Take a Breath

The past two weeks had me locked away in the UNF library. I felt like a hibernating bear. This library dwelling was due to the most important class of my college career, ad campaigns. My team and I had to develop a campaign for Nissan, and there was a lot of last minute work. I believe the countless hours of preparation paid off. We had a solid campaign that was creative, organized and successful. My role in the campaign was to create all the advertising for print, outdoor, online and TV media. I’m proud to say I’ve become very acquainted with Adobe Photoshop, Illustrator and InDesign. My greatest task was to create a media plans book that explained our campaign in detail, and this is what I have spent most my time on in the last two weeks. We had our presentation this past Wednesday, April 18. Three judges active in professional advertising critiqued our campaign. They seemed very impressed with our strategy, media use, and creativity. I’m stoked everything went well, and appreciate the experience I have gained. After the presentation I celebrated with some of my team members, and deepened a bond with new friends. Today, I feel I have taken a huge breath as I have gained the time to fish, and post on a neglected blog. It feels great!