And here is a picture of my dog during her nap... SCARY!
Thursday, March 29, 2012
My Dog!
Here is a really sweet picture of my dog right after she woke up from a nap.
And here is a picture of my dog during her nap... SCARY!
And here is a picture of my dog during her nap... SCARY!
The Interning Engine!
I went to an awesome internship fair today at UNF. I met many new, interesting and successful people. There were several companies that seemed to be very innovative in the communications field. It was pleasant discussing the skills I've learned, and showing potential employers what I have to offer. One company filmed me, which was pretty cool. I felt like a movie star. A movie star in the film, Life. Playing the role as an eager, underdressed, but still stylish, potential advertising intern. Eh, That's enough cheesy metaphors for one day. I hope all goes well, and I hope I impressed. I have a morning surf session tomorrow with an old friend. Can't wait. Much love!
Google and DoubleClick
Using search engines like Yahoo!, Google or Bing allows web surfers to find what they’re looking for with the click of a mouse. Type the word that describes your search, click enter, and the Internet opens up. Modern technology has enabled these engines to use searches as an advertising tool. Type in “gardening” and one is sure to find several advertisements for gardening products and a list of related websites. A big push for this merge of advertiser and search engine occurred in 2007 when Google bought DoubleClick.
DoubleClick provides ad serving. What is ad serving? Ad serving is “the act of serving, or delivering, ads to websites” (Kinnier, 2007). There are two products ad serving offers, publisher and advertising-agency. Ad serving helps publishers decide when and where to place an advertisement on websites. If one is using a search engine to find a new bicycle, the search engine will display a list of related websites. DoubleClick will help publishers find the most appropriate time and place to put their ad on one of those sites.
For advertising-agencies, DoubleClick helps track the effectiveness of the agency’s ads. This function is crucial, as “real-time performance reporting enables advertisers and agencies to change the content, and timing of ads almost on the fly” (Kinnier, 2007). DoubleClick is valuable to Google for many reasons.
DoubleClick allows Google to have a productive advertising system. Advertising agencies can use Google to promote products in an efficient way, while keeping track of how effective those promotions are. Everyone benefits from this system. Google attracts more advertisers, advertisers have productive promotions, and consumers receive an easier way to find they’re looking for. Since 2007, more search engines have adopted similar systems to DoubleClick, because of Google’s huge success.
Source:
Kinnier, A. (2007, June 26). [Web log message]. Retrieved from http://googleblog.blogspot.com/2007/06/why-were-buying-doubleclick.html
DoubleClick provides ad serving. What is ad serving? Ad serving is “the act of serving, or delivering, ads to websites” (Kinnier, 2007). There are two products ad serving offers, publisher and advertising-agency. Ad serving helps publishers decide when and where to place an advertisement on websites. If one is using a search engine to find a new bicycle, the search engine will display a list of related websites. DoubleClick will help publishers find the most appropriate time and place to put their ad on one of those sites.
For advertising-agencies, DoubleClick helps track the effectiveness of the agency’s ads. This function is crucial, as “real-time performance reporting enables advertisers and agencies to change the content, and timing of ads almost on the fly” (Kinnier, 2007). DoubleClick is valuable to Google for many reasons.
DoubleClick allows Google to have a productive advertising system. Advertising agencies can use Google to promote products in an efficient way, while keeping track of how effective those promotions are. Everyone benefits from this system. Google attracts more advertisers, advertisers have productive promotions, and consumers receive an easier way to find they’re looking for. Since 2007, more search engines have adopted similar systems to DoubleClick, because of Google’s huge success.
Source:
Kinnier, A. (2007, June 26). [Web log message]. Retrieved from http://googleblog.blogspot.com/2007/06/why-were-buying-doubleclick.html
Monday, March 26, 2012
Accountability and Advertising
Accountability is important for all advertisers. Advertisers must know where, when and how their promotions are being run. There are several means to measure the success of promotions, yet some advertisers have no idea how these ads are being managed. Advertisers turn to ad-buying firms to place promotions in the media. Ad-buying firms “typically uses its marketplace leverage to buy ad time for the best prices possible” (Steinberg, 2010). This strategy may allow advertisers to know where their ads are being placed, but not when.
Advertisers could be losing the attention of their targets as well as profit, because they are left in the dark. When an ad-buying firm places an ad on a certain channel, the firm rarely looks at how long the commercial breaks are or at what programming is being aired at the time of the ad. This overlook by the firms can have negative results for the advertisers.
When an ad is placed in the middle of a nine-minute commercial break, the consumer may lose focus and disregard the ad. Firms will place the same ad multiple times during one program, “a practice that many ad buyers will tell you can lead to a condition known as "commercial wear-out" in which viewers get so burned out on the ad they stop listening to what it says” (Steinberg, 2010). The same mistakes occur online as well.
Advertisers need to have a tighter grip on where and how there ads are being managed. It takes a lot of time, money and creativity to develop an affective ad, so there is no sense in letting an ad slip by the target. Advertisers need to know not just where there promotions are being placed, but they also need to know when and in what context those ads are being placed.
Source:
Brian, S. (2010, Sept. 13). Do you know where your commercials are?. Retrieved from http://adage.com/article/mediaworks/advertising-marketers-commercials-run/145858/
Advertisers could be losing the attention of their targets as well as profit, because they are left in the dark. When an ad-buying firm places an ad on a certain channel, the firm rarely looks at how long the commercial breaks are or at what programming is being aired at the time of the ad. This overlook by the firms can have negative results for the advertisers.
When an ad is placed in the middle of a nine-minute commercial break, the consumer may lose focus and disregard the ad. Firms will place the same ad multiple times during one program, “a practice that many ad buyers will tell you can lead to a condition known as "commercial wear-out" in which viewers get so burned out on the ad they stop listening to what it says” (Steinberg, 2010). The same mistakes occur online as well.
Advertisers need to have a tighter grip on where and how there ads are being managed. It takes a lot of time, money and creativity to develop an affective ad, so there is no sense in letting an ad slip by the target. Advertisers need to know not just where there promotions are being placed, but they also need to know when and in what context those ads are being placed.
Source:
Brian, S. (2010, Sept. 13). Do you know where your commercials are?. Retrieved from http://adage.com/article/mediaworks/advertising-marketers-commercials-run/145858/
Sunday, March 25, 2012
JR: Anonymous Photography
One of my favorite modern artists is JR. He keeps his identity hidden, but his work is usually plastered on the fronts of buildings, visible to all. JR's work calls attention to contemporary issues, and his plasters are used to help the community. His plasters in the slum of Kibera, Nairobi in Africa helped keep rain from entering into the local shacks.
Moisture is the Essence of Wetness, and Wetness is the Essence of Beauty!
Derek Zoolander couldn't have said it better. Today I was sitting on the beach, just looking at the waves, listening to gulls, and enjoying a cool breeze. I love everything about the water. The ocean offers life in abundance. From sunbathed coral reefs to the bottom of the deepest trenches, life is everywhere. Water ignites an emotion in me that makes me feel at home.
I recently bought a fishing kayak. Unfortunately, I haven't had the opportunity to take her out. Finishing school has occupied a lot of my time. This will change next weekend. I plan on taking time to relax and fish. I'm hunting for mangrove snapper, redfish, flounder, tarpon and a variety of other local fish. Water is truly a best friend, and if I don't get a chance to take the kayak out soon, I can always surf. Love the water, and water will love you.
I recently bought a fishing kayak. Unfortunately, I haven't had the opportunity to take her out. Finishing school has occupied a lot of my time. This will change next weekend. I plan on taking time to relax and fish. I'm hunting for mangrove snapper, redfish, flounder, tarpon and a variety of other local fish. Water is truly a best friend, and if I don't get a chance to take the kayak out soon, I can always surf. Love the water, and water will love you.
Saturday, March 24, 2012
Arcade Fire: The Greatest Band of my Generation
I wanted to share my favorite Arcade Fire song, and one of the most magical moments of my life. This video was shot at the 2011 Bonnaroo Music and Art Festival, and I was about 50 feet away from the stage. People were crying because it was such a powerful performance. Enjoy!
2003 and the Social Media Explosion!
2003 was a strange year. It was the same year I entered as a freshman at Forest High School in my hometown, Ocala, Florida. I was just growing out of my weird anti-establishment stage of life that defined my middle school years. I'll paint you a picture, skateboarding, listening to really bad music (koRn, System of a Down, Disturbed), and wearing clothes that were probably two sizes too large were all characteristics of my lifestyle. But, in 2003 something happened!
I was learning how to drive a car, my taste in music improved, and I threw away all the baggy clothing. I was a high schooler, and change was important. At this same time social media was blowing up. I was introduced to MySpace, eBaumsworld and Napster. MySpace was very popular at the time. I thought it was the greatest thing since the videogame, Halo, which consumed a LOT of my time. MySpace was one of the first sites where you could express yourself through pictures, music, and conversation. Everyone in high school had one, and sometimes popularity wasn't marked by how many friends you had in the real world, rather how many friends you had on Myspace. It changed everything.
Since then, I've witnessed the birth of Facebook, Twitter, YouTube, Pinterest, Foursquare, LinkedIn, Tumblr, and the list goes on. In today's society everyone is connected through social media in some form. Revolutions have sprung, ideas have spread, technology has advanced, and the world has changed. Why? Because social media is such a powerful force that keeps everyone connected. News broadcasters can hardly keep up with the speed of Facebook users beating them to the punch on worthy topics. Social media has changed so much since 2003, and continues to be a valuable tool to those who know how to use it.
My favorite video from eBaumsworld. Me and my friends thought this was hilarious.
I was learning how to drive a car, my taste in music improved, and I threw away all the baggy clothing. I was a high schooler, and change was important. At this same time social media was blowing up. I was introduced to MySpace, eBaumsworld and Napster. MySpace was very popular at the time. I thought it was the greatest thing since the videogame, Halo, which consumed a LOT of my time. MySpace was one of the first sites where you could express yourself through pictures, music, and conversation. Everyone in high school had one, and sometimes popularity wasn't marked by how many friends you had in the real world, rather how many friends you had on Myspace. It changed everything.
Since then, I've witnessed the birth of Facebook, Twitter, YouTube, Pinterest, Foursquare, LinkedIn, Tumblr, and the list goes on. In today's society everyone is connected through social media in some form. Revolutions have sprung, ideas have spread, technology has advanced, and the world has changed. Why? Because social media is such a powerful force that keeps everyone connected. News broadcasters can hardly keep up with the speed of Facebook users beating them to the punch on worthy topics. Social media has changed so much since 2003, and continues to be a valuable tool to those who know how to use it.
My favorite video from eBaumsworld. Me and my friends thought this was hilarious.
Subscribe to:
Posts (Atom)