It's Monday night, and I'm already physically and mentally preparing myself for the weekend that's about to unfold. I'm seeing the Zac Brown Band on Friday. The following day is FL/GA, and if I can manage to get my shift covered on Monday, I'll be seeing The Expendables on Sunday. I've seen The Expendables three times already, but they get better every time. Worth it!
I finished reading the third installment, A Strom of Swords, of the A Song of Ice and Fire series by George R.R. Martin. This book blew me away. There's plenty of twists to keep the reader interested throughout the book. The epilogue left me craving more, and brings the plot down an entirely different road. I recommend picking up the books if you're a fan of the show. So, for this Media Monday, I decided to pick a quote from the book. Bran, the Broken, the Winged Wolf, the Prince of Winterfell (nerd moment) once said, "Old stories are like old friends. You have to visit them from time to time." There's so much truth to be found in this quote.
I found an interesting article on intimacy and advertising. The article delves into the notion that intimacy can provide opportunities for advertisers. Since I began to study advertising, I have agreed that proper promotion needs to have relatable, humanistic and moving content. I wanted to highlight the intimacy between driver and car when I developed a campaign aimed at multicultural millennials for Nissan in the National Student Advertising Competition. You may not think there's much of a bond between a person and a hunk of metal, but there is. The car buying experience really turns into an expression of the buyer's individuality. People look for a set of qualities such as the look, sound, technology and drive of a new automobile. Buyers tend to make a purchase that shows off their personality. Some drivers even give their car a name.
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